Story and photos by Monty Siekerman
Who is behind the whipped cream pie and why is "taking it on the chin"?

Eli Esguerra slams a pie in the face of Ben Thaxton, elementary principal, because the youngsters successfully went over their goal in collecting money for St. Jude's Children's Research Hospital.

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58 elementary students who participated raised a whopping $5,677.50 for the Memphis hospital known for helping families struggling with childhood cancer and other life-threatening diseases.

Isabella Beechy raised the most: over $400. Five students were selected by drawing to "pie" the principal, who took it all in good stride because he was happy with the results.

The fundraiser is called a Math-A-Thon because the program improves children's math skills and teaches the importance of helping others.