Times are changing. So are the Icon logos
Times are changing. So are the Icon logos.
The Ada Icon and sister website, Bluffton Icon, this week introduce new logos to viewers. The logos unveiling is today.
The redesign project started in May and included several versions and fine-tuning.
"We wanted a uniquely Ada and Bluffton look and feel to our logos," said Fred Steiner of the Icon. "Changing logos isn't something you do overnight. It takes planning, studying other logos and a desire to make viewers feel at home on our websites. We think these new logos achieve that hometown feel."
"We chose the Ada railroad depot and Bluffton town hall because, excuse the pun, they are both iconic images in their respective communities."
Bluffton graphic artist, Kat Luginbuhl, created the new logos. She is a Bluffton High School and Goshen College graduate, and is manager of Gallery 323 in Bluffton. As a freelance graphic artist, she also designed the cover of “The Bluffton We Never Knew,” photo history book published this year by the Icon.
Ada Icon
The logo colors of purple, gold and white with a black underline reflecting Ada High School and Ohio Northern University. The state outline is replaced with an image of the historic Ada railroad depot. Fonts used are Century Gothic and Baskerville.
Ada also has three versions of its new logo. A square logo is used as the masthead. Another is black and white for appropriate one-color usage. The third is horizontal version.
Bluffton Icon
The logo colors of red, purple and white reflect Bluffton High School and Bluffton University colors. The state outline is replaced with an image of the Bluffton town hall. Fonts used are Century Gothic and Baskerville.
Bluffton will interchange three versions of its new logo. A square logo is used as the masthead. Another is black and white for appropriate one-color usage. The third is a horizontal version.
The retired logos
Ronson Slagle, a graphic designer in Cincinnati, designed the original State of Ohio-outline Icon logos. They were introduced on the Icons at the launch of the Ada Icon in 2012.
The idea behind the Icon Ohio logos were that a geographic identifier was needed to show the location of Ada and Bluffton in Ohio, since both Icons were relative unknowns in the news world.
Many newspapers update their layout design scheme about every five years. The Icon owners decided it was time for a new logo that reflected a hometown feel.
Stories Posted This Week
Friday, June 6, 2025
- Logan Jolliff places 11th in OHSAA D3 preliminaries
- Canadian wildfire smoke could impact NW Ohio
- Save the Date: July 12 Park in the Park
- Ada Board of Education to hold special executive session on June 11
- Park board hears plans for concessions stand
- May 2025 land transfers in the Ada School District
Thursday, June 5, 2025
- Can you name the location of Pat's News Stand?
- June 9 ice cream social at Ada FUMC
- Land of Confusion: Is cannabis weed-ing out your ability to think clearly?
- Blacksmithing demonstrations on June 14 at Schumacher Homestead
- Content creators wanted for Ada Icon
- Crime Victim Services hosts Anti-Violence Teen Summer Retreat
- ACE Day coordinators seek projects for August 23
Wednesday, June 4, 2025
Tuesday, June 3, 2025
- Dwight Thomas Friesner served in the U.S. Army
- BlufftonIcon.com headlines for June 3
- Congratulations to Officer Michael Bollinger
- Chance R. Watkins worked at PlastiPak Packaging
- Public meetings scheduled for Ada committees, commissions
- Aggregation letters sent to Ada residents not enrolled in electricity programs
- Upcoming APL events, June 2-7
- Sign of the times