It all started in 1952 at 206 N. Main St.
It all started in June 1952 at 206 N. Main St., Ada.
Vince Reichert opened Reichert’s Men’s Clothing Store. The new business held a formal opening on Friday, June 13, that summer. The large Ada Herald newspaper ad stated: “Favors will be given to all men and women visiting our store opening day.”
Note: The Icon thanks Jon Umphress for sharing Reichert's store-opening 1952 newspaper ad.
That first black and white newspaper ad listed the following items for men:
• Portis hats from $2.95 to $7.50
• Curlee suits from sizes 36 to 44, $45 value, opening sale $39.95
• Van Huesen ties $1 and $2
• Lee shirts, $3.98; pants, $4.49; Jeet denim overalls, $3.98
Also available in the store were white, colored and stripes shirts, belts, socks, shorts, sport shirts, slacks, t-shirts, bill folds, men’s tie bars and cuff links and men’s dungarees.
In 1963, Reichert’s moved to its 111-113 South Main Street expanded location adding women’s clothing to its selection.
Vince’s son, Fred, a 1973 Ada High School grad and 1977 ONU grad, took over the business fulltime following college graduation. Vince retired in the early 1990s.
Prior to Reichert’s relocation to the 111-113 address, the building housed Baker’s Hardware, which is now Keith's Hardware.
Reichert’s continued to provide men’s and women’s clothing for several generations of Ada and area shoppers, beating the odds of small-town clothing stores that closed on the arrival of shopping malls and online shopping.
Fred Reichert, second-generation store owner, announced his retirement and the closing of the downtown clothing store later this summer.
Stories Posted This Week
Saturday, May 31, 2025
- Ada’s Jolliff advances to state track
- Bulldog softball edged in extra inning regional final
- Jeni S. Hall worked for Keybridge Medical Revenue Care
- Weekend Doctor: A day in the life of a primary care physician
- Ohio Sales Tax Holiday announced for August 1-14
- 142nd annual Ada High School Commencement mints 50 new alumni
- Six Lions scholarships awarded to Ada seniors
Friday, May 30, 2025
Thursday, May 29, 2025
Wednesday, May 28, 2025
Tuesday, May 27, 2025
- Roy V. Rogers worked for Allen East Schools
- Pope and Wagner are Ada Rotary scholarship recipients for 2025
- Sondra A. Combs was a hairdresser and homemaker
- Upcoming APL events, May 26-31
- Stay tuned for AHS graduation and Memorial Day coverage
- Pope and Wagner are Ada Rotary scholarship recipients for 2025