MEDIA RELEASE__What do you say when people keep asking why you're traveling, trying something new, or taking an unconventional path? For 23-year-old entrepreneur Jacob Bassitt, the answer has always been simple: You only live once.

That philosophy has become the foundation of JAYB (pronounced “JAY-bee”) Apparel, a newly launched independent lifestyle and clothing brand based in Northwest Ohio. Through contemporary design, elevated comfortwear, and a message that reaches far beyond fashion, Bassitt hopes to encourage others to embrace new experiences, challenge expectations, and make the most of the life they have.

Born and raised in Ada, Bassitt's journey has been anything but conventional.

After graduating from high school, he continued his education at Ohio Northern University, earning two Bachelor of Arts degrees, one in Theatre and another in Communication Studies, completing his undergraduate education in just three years.

Following graduation, Bassitt took a leap from small-town life to New York City, where he spent time exploring new opportunities, experiences, and possibilities. His professional and personal pursuits have taken him in numerous directions, including performing at theme parks throughout Ohio, working in marketing for various businesses and organizations, attending New York Fashion Week, and conducting street interviews for a New York City advertising agency.

Along the way, Bassitt developed an appreciation for the unexpected opportunities that come from stepping outside familiar surroundings. As someone who travels frequently, often spending portions of nearly every month exploring somewhere new, Bassitt has grown accustomed to questions about his lifestyle and ambitions.

"People often ask me, 'Why do you travel so much?' 'What's the point of doing that?' or 'Why aren't you doing something else?'" Bassitt explained. "For me, the answer has always been simple. You only live once. Life is too short to spend it wondering what could have happened if you had just taken the chance."

JAYB Apparel officially launched in 2026 with the YOLO Collection at www.shopjayb.com. Featuring signature hats, relaxed mock-neck sweatshirts and wide-leg sweatpants, the collection combines casual versatility with an elevated, contemporary aesthetic.