Ada’s downtown retail centrerpiece, Reichert’s will close later this summer, says Fred Reichert, owner, who is retiring.

Yesterday’s Icon's Facebook announcement of a 50 to 75% off everything in stock at the popular clothing store sent shivers through Ada Facebook followers.

As of 4 p.m. on Friday, the announcement reached 22,190 Facebook followers. It received 4,218 Facebook engagements, 259 shares and 74 comments from viewers.

Comments sounded similar: 
“Thank you, Fred.” – Jeff Leonard
“I am so heartbroken.” – Lee Ann Compton-Zimmerly-Pryor
“Ah, I hate that. They have been a staple of Ada so long.” – Tod Schmidt
“I thought this could happen. This store / family – a community fixture and certainly supported the downtown. But change in retail is afoot on a bigger scale...hard for smaller businesses to survive during these times. Good run Vince and Fred.” – Karen Condeni
“Might have to make a trip to Ada.” – Debra Herzov
“What a great store had nice clothes very good to my family.” Robin Wakim
“Noooooooooo.” Tomi Cheney

Vince Reichert opened for business as a men’s clothing store in 1952 in what is today the Edwards Jones office on North Main Street.

In 1963, Reichert’s moved to its 111-113 South Main Street expanded location adding women’s clothing to its selection.

Vince’s son, Fred, a 1973 Ada High School grad and 1977 ONU grad, took over the business fulltime following college graduation. Vince retired in the early 1990s.

Prior to Reichert’srelocation to the 111-113 address, the building housed Baker’s Hardware, which is now Keith's Hardware.